YouTube has introduced its Premium Lite plan in India, giving users a more affordable way to enjoy ad-free videos. Priced at ₹89 per month, the plan is now available across devices, including smartphones, laptops, and smart TVs.
The Premium Lite subscription is aimed at viewers who primarily want an ad-free experience but don’t need the full range of benefits offered by the standard YouTube Premium plan.
YouTube Premium Lite Price in India
- YouTube Premium Lite Price: ₹89 per month
- YouTube Premium Full Plan: ₹149 per month
This means the Lite plan is ₹60 cheaper than the full Premium subscription, making it a budget-friendly option for users.
What Does YouTube Premium Lite Offer?
The biggest advantage of Premium Lite is ad-free viewing on most categories of content, including news, gaming, fashion, lifestyle, and entertainment videos. The plan works across multiple devices, so subscribers can enjoy uninterrupted viewing on both mobile and desktop.
However, the benefits stop there. Unlike the standard Premium plan, Premium Lite does not include:
- YouTube Music access
- Offline downloads for local playback
- Background play (audio or video continues when the app is minimized)
- Ad-free music videos
In short, Premium Lite is all about skipping ads, nothing more.
YouTube Premium vs Premium Lite: Key Differences
Here’s a simple breakdown of what you get with the two plans in India:
| Feature | YouTube Premium | YouTube Premium Lite |
|---|---|---|
| Price (per month) | ₹149 | ₹89 |
| Ad-Free Videos | ✅ Yes | ✅ Yes |
| YouTube Music | ✅ Included | ❌ Not included |
| Offline Downloads | ✅ Yes | ❌ No |
| Background Play | ✅ Yes | ❌ No |
| Works Across Devices | ✅ Yes | ✅ Yes |
Why YouTube Launched Premium Lite
India is one of YouTube’s biggest markets, with millions of daily users. The company already offers a full Premium plan, but not everyone wants or can afford all the features.
With Premium Lite, YouTube is trying to reach a wider audience by giving them ad-free content at a lower price point. The idea is simple: provide the basics now and let users upgrade later if they want the extra features like YouTube Music and downloads.
Who Should Buy YouTube Premium Lite?
- Best for: Viewers who only want ad-free videos.
- Not ideal for: Music lovers, frequent travelers (who need offline downloads), or multitaskers (who use background play).
The launch of YouTube Premium Lite at ₹89 per month is a smart move by YouTube to tap into cost-sensitive markets like India. It gives users a cheaper way to skip ads, though at the cost of losing premium features such as YouTube Music, offline downloads, and background play.
For casual viewers, this plan may be enough. But for power users who consume YouTube on the go, the ₹149 full Premium plan still offers far better value.
